Do you really know Alican Mecit, Assistant Professor of Marketing at SKEMA Business School? Let’s check it out!

Your favourite researcher: Jerry Fodor 

The book you read twice: The Divided Self by R.D. Laing 

The book you read on the beach: Hard-Boiled Wonderland and the End of the World by Haruki Murakami 

The country where you dream to work: I’m quite happy working in France 

What you like best about SKEMA: The cross-disciplinary interaction with great researchers 

Your favourite VR avatar: I don’t have any

The other job you would have liked to do: Painter  

Your favourite fictional character: Charlie Brown 

Your current research topic: How human-like objects/tools influence individuals’ social relations

Your next research topic: How and when consumers create false memories about their experiences

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