
Philippe Chereau: “Benchmarking the Best Is Sometimes a Matter of Survival”
Benchmarking is essential to corporate strategy. But when constantly observing others, how can a company avoid becoming too much like…

Benchmarking is essential to corporate strategy. But when constantly observing others, how can a company avoid becoming too much like…

Go ahead and tell Philippe Chereau that benchmarking is pointless! The Professor of Strategy and Entrepreneurship at SKEMA Business School…

“Business transformation” has become a ubiquitous expression. Yet results often remain disappointing. The problem is rarely the absence of strategy;…

You should change your business model! We regularly hear this injunction from mentors coaching startups or from strategy consultants called by managers to improve the performance of their (small or large) company. This may be true… or not.

We all know about the David against Goliath story and the result of their battle. When applied to startups and…