Do you really know Frédéric Bossard, Scientific Director of the MScs Digital Marketing and Artificial Intelligence for Business Transformation at SKEMA Business School? Let’s check it out!

If you were a company: Apple.

The book you read twice: Mercator (Arnaud de Baynast, Jacques Lendrevie and Julien Lévy).

The book you read on the beach: Harry Potter (J. K. Rowling).

The country where you dream to work: The USA.

What you like best about SKEMA: The freedom to create new projects.

Your favourite Social Media: LinkedIn.

The other job you would have liked to do: Television journalist.

Your favourite fictional character: James Bond.

The topic of your next article for SKEMA ThinkForward: The ethics of AI in marketing.

The celebrity you’d like to have dinner with: Mark Zuckerberg.

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