Do you really know Isabella Soscia, Head of the Market Interactions SKEMA Centre and Professor of Marketing? Let’s check it out!

Your top resolution for 2024: Be more focussed.

The historical figure you would want as a research partner: Agatha Christie, because the best papers I have read have the flavour of a good mystery novel.

The book you (would like to) read twice: L’Étranger [The outsider] (Albert Camus).

If your research centre had a theme song: “Nothing’s going to stop us now” by Starship.

Your favourite social media: I am much more “Soscia(l)” than Social!

The subject you can talk and read about for hours: Theatre.

The best piece of advice you have received regarding academia: “Accept to lose a battle if this does no harm the group, and if this helps you to win the war” (Nil Toulouse).

The quirkiest item on your office desk: A present by a fun and provocative Chinese colleague: A plaque portraying Mao Zedong inviting the good leader to put himself at the service of the people.

Your favourite spot on campus for inspiration or reflection: The forest surrounding the campus…when I do not get lost!

The other job you would have liked to do: Police commissioner…yes, it is again about research!

One word to describe the Research Centre you represent: Mojito.

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